DOKYO Logo
Alt Text

AXE

The brand proves that men's care can be not only cool, but also modern, edgy and multi-faceted. For younger consumers in particular, AXE has become something of a big brother. One that encourages them to be self-confident, to try things out and to feel attractive in an individual way.

Werbung Agentur Kreative Konzept Out of home AXE Find Your Magic crossmedia-kampagne

Launch Event & Influencer Marketing: AXE

Find your magic

We love men! But we don't believe in outdated clichés at all. In our big multi-media content campaign for AXE, we clean it up and inspire men to celebrate their individuality - beyond stereotypes and role attributions! Our strategy? Instead of hiring professional models, we work with three unconventional types whose hallmark is their authenticity. Their mission? Communicate to the consumer: You are the most attractive man there is! In addition to the Out of Home campaign and Influencer Marketing campaign, we also had an ace up our sleeve: the 1st AXE magazine! On more than 100 pages we celebrated very special people who simply do their thing. The magazine was launched with a big release party and is available in selected cafés, shops and bars.

Too analogue? The magazine was also extended into digital content.

Werbung Agentur Kreative Konzept Out of home AXE Find Your Magic crossmedia-kampagne
Werbung Agentur Kreative Konzept Out of home AXE Find Your Magic crossmedia-kampagne
Werbung Agentur Kreative Konzept Out of home AXE Find Your Magic crossmedia-kampagne
Werbung Agentur Kreative Konzept Out of home AXE Find Your Magic crossmedia-kampagne Werbung Agentur Kreative Konzept Out of home AXE Find Your Magic crossmedia-kampagne
Werbung Agentur Kreative Konzept Out of home AXE Find Your Magic crossmedia-kampagne
Werbung Agentur Kreative Konzept Out of home AXE Find Your Magic crossmedia-kampagne

Get in touch with us, if you like our work