The brand proves that men's care can be not only cool, but also modern, edgy and multi-faceted. For younger consumers in particular, AXE has become something of a big brother. One that encourages them to be self-confident, to try things out and to feel attractive in an individual way.
After the success with AXE leather and cookies, a new, unbelievable fragrance collision is coming up on Dokyo: Fresh Forest + Graffiti. For this Influencer Marketing & Event Marketing campaign, we got seven influencers on our side to report on the product in their stories. But we wanted more: to make the whole Fresh Forest + Graffiti world a real experience for consumers. So…what did we do? We did classice Event Marketing, and threw a party with well-known live acts, good drinks, goodie bags in AXE design and a Fresh Forest + Graffiti backdrop. It was an immersive experience that allowed everyone to imagine themselves in this very special AXE world.
This is how tasteful mashup works.