Probably the most likeable ice cream brand in the world has been relying on fair enjoyment for over 40 years. True to the motto "Peace, Love & Ice Cream", Ben & Jerry's produces extremely delicious ice cream and is also involved in many different social projects
We said YES to marriage for all! As part of our Ben & Jerry's YEStival tour, we headed to four major German cities to stand up for equality and tolerance with B&J fans. The background was very topical: In 2017 the question of marriage for all was raised in the Bundestag.
We used Social Media Marketing to effectively create awareness for the tour. The result? Several thousand ice-cream lovers come and celebrate the newly enacted law with us. Together with
representatives of the EHE FÜR ALLE initiative, we motivate people to fly the rainbow flag even after the positive change in the law. With free Ice Cream and free Movie event marketing promotions, this Social Media Agentur celebrated offline and created awesome digital content that enabled us to post about it online.
All in all an ice ball round thing!