With Moarr! By Knorr we have developed and self-produced an entertaining YouTube format that combines entertainment and real added value in the tone of voice of the target group.
The show was presented by “Malwanne”, a credible and beloved Food-Influencer, featuring a special guest and showcases an alternative to popular fast food in every episode that viewers will crave MOARR of!
The young target segment is very digitally savvy, is much more advanced than other generations when it comes to sustainable, meat-free nutrition, and wants to be adressed in a fun & entertaining way.
Moarr! by Knorr ticked several crucial boxes